Personal Brand Iron, What's your Differentiation?
What is your competitive advantage?
Benefits
What are the benefits of a Personal/Business Marketing Strategy? 

1.  Allows you to take a step back to better understand your personal or business 
     attributes in order to effectively strategize in the job market.
2.  Serves as a 360o to help develop and characterize your personal or 
     business niche.
3.  Defines transferable skills and creates a focal point for your business.
4.  Builds confidence and provides a playbook for your interview answers and 
     business philosophy.
5.  Re jogs your memory of your value add transferable skills you need to sell in 
     the interview process and or provides the same to your customer base.
6.  Enables you to put your personal website on e-mail tag lines, resume, cover 
     letters, and marketing documents.  Provides standardization running your small 
     business and acts as your company brochure.
7.  Differentiates you from your competition.
8.  Aligns you with the 21st century tactics needed to successfully earn your 
     potential.
9.  Streamlines your networking activities by having a personal link you can share
     with anyone via 225+ social media networks.